Levi's Malta ran a contest for Malta-based designers to customise a Levi's carryall denim bag. Out of the submissions, 12 designers were selected. The participating designers were: Rose Marie Abela, Sara Pace, Jacobo Durango, Marco Parascandolo, Sam Selby, Bernice Vassallo, Leanne Lewis, Churpina, Gabrielle Fenech, Celeste, Ritienne Zammit, and Louise Aquilina.
The exhibition, which was on the 29th of March at the Levi’s Store in Valletta featured the works of these 12 designers. The designs were open to a public vote: online and during the exhibition. During this event, the winner was chosen by popular votes: 50% of the total Facebook likes, and 50% of the votes in-store.
The winner of the contest was Leanne Lewis, who was inspired by our local culture. Lewis chose to portray our culture in a collage of hand-embroidered illustrations, finished off with floral patterns and beading.