At Denim&Lion,  your privacy matters to us.



This statement sets out the privacy and data protection policies of Denim&Lion. All references to ‘our’, ‘us’ or ‘we’ within this policy are deemed to refer to Denim&Lion and its brands - Levi’s and Fred Perry.


Denim&Lion is a company registered in Malta 32, Triq Luigi Ellul, H'Attard. Malta

Denim&Lion may revise this Privacy Statement at any time.  You should ensure that you regularly review this Privacy Statement. This Privacy Statement was most recently revised in May 2018.


What is the purpose of this document?

Denim&Lion is a "data controller". This means that we are responsible for deciding how we hold and use personal information about our Data Subjects.

It makes you aware of how and why your personal data will be used and how long it will usually be retained for. It provides you with certain information that must be provided under the General Data Protection Regulation ((EU) 2016/679) (GDPR).


Who is this document for?

This privacy notice applies to any person that may have their data collected or processed by Denim&Lion for its brands. This may apply to you as a Denim&Lion customer, member, service user or a visitor to our stores. It may also apply to subjects of research undertaken by Denim&Lion, or referrals by third parties.


As an organisation registered and operating in the European Union, we are obligated to comply with the General Data Protection Regulation ((EU) 2016/679) (GDPR). These obligations extend to all individuals for which we hold personal data, including those based outside of the EU. Further privacy notices are provided for specific Denim&Lion activities that require additional categories of personal data, personal data usage or personal data sharing. This includes:

Recruitment candidates and applicants


Data Protection Principals

We will comply with data protection law and principles, which means that your data will be:


Used lawfully, fairly and in a transparent way.


Collected only for valid purposes that we have clearly explained to you and not used in any way that is incompatible with those purposes.


Relevant to the purposes we have told you about and limited only to those purposes.

Accurate and kept up to date.


Kept only as long as necessary for the purposes we have told you about.


Kept securely.


Your Personal Data


The kind of information we hold about you:

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).


There are "special categories" of more sensitive personal data which require a higher level of protection.

In the course of activities covered by this privacy statement, we may collect, store, and use the following categories of personal information about you.


Your basic contact details, including:

Your name


Phone number

Postal address


Records of your activity with Denim&Lion:


Purchases of Denim&Lion products in-stores

Applications for Denim&Lion Vacancies

Customer support queries and correspondence

Any consent for further marketing communications and preferences


We may also use “cookies” to collect and store information relating to your usage of our website and web applications. These are also used to improve your experience on our site.


How we collect your personal information:

Denim&Lion may collect information about you in the following ways:


When you register an account on denimandlion 


When you purchase products from our stores: Levi’s and Fred Perry


When you make an application to a vacancy at Denim&Lion


When you subscribe to our email marketing and/or provide your marketing preferences


When you contact us for the purposes of customer support


During general use of our website and web applications, via “cookies”


We may complete research or other data validation activities to ensure that the personal information we hold is correct and up to date, and this may add to and augment the personal information originally provided.


How we will use your personal information:

Denim&Lion will use your personal information to provide services to you. For instance, by sending you marketing material that you think is relevant to you. Denim&Lion will also contact you when a job application is made, and when a query is sent to the companies through Social Media or via email.


Additionally, Denim&Lion will use your personal information for our own legitimate interests. This will include generating statistics of our users and customers to help develop Denim&Lion’s services and marketing plans.


You can request that we suspend our use of your personal data for these purposes at any time.


We will seek your explicit (“opt-in”) consent to be contacted by Denim&Lion, covering:


Direct marketing communications about Denim&Lion products and services that may be of interest to you or your business;

You may withdraw this consent at any time.


How we will store your personal data:

Denim&Lion takes the security of personal data extremely seriously, and has obligations under GDPR to provide appropriate protections for all the personal data it holds.


Where necessary, and in common with other websites, we use SSL (Secure Sockets Layer) encryption to ensure that information provided to us is not visible to anybody else when in transit between your computer and our servers. You can tell when SSL is in use by the presence of a small “padlock” symbol in the status bar of your web browser.


Third-party service providers processing your personal information:

Denim&Lion uses several third-party service providers for activities including data hosting, storage and processing. All our third-party service providers are required to take appropriate security measures to protect your personal information in line with our policies. We do not allow our third-party service providers to use your personal data for their own purposes. We only permit them to process your personal data for specified purposes and in accordance with our instructions, such as when purchasing products online, or when subscribing to our newsletter


The third-party service providers that will process your Personal Data will likely include the following:


Mailchimp. (for newsletter marketing)  Our website’s platform

Google LLC (email and shared document provider, website analytics)

Social channels such as but not limited to Facebook, and Instagram.

We will have appropriate data sharing agreements with all third-party service providers.


Other Third Parties that we may share your personal data with:

We will share your personal information with other entities in our company group as part of our regular reporting activities, in the context of a business reorganisation or group restructuring, for system maintenance support and for hosting of data.

We may also need to share your personal information with a regulator or otherwise to comply with the law.


How we use cookies on our websites:

A Cookie is a small piece of information that is placed on your computer, and is used to differentiate you from other users accessing our site. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. They store and sometimes track information about your use of a site. Denim&Lion uses cookie technology to make your experience on the website and other Denim&Lion websites is simple, efficient and personalised.


Most web browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set. 


Data Retention


We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements.

Generally we will keep your personal data for up to three years after your most recent activity with us (including logins on our website, purchases of Denim&Lion products, Denim&Lion applications). After this period, your personal data will be removed from our systems and files.


Rights of Access, Correction, Erasure and Restriction


Your duty to inform us of changes:

It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your working relationship with us.


Your rights in connection with personal information

Under certain circumstances, by law you have the right to:


Request access to your personal information (commonly known as a "data subject access request"). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.


Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.


Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing.


Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.


Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.


If you want to review, verify, correct or request erasure of your personal information, object to the processing of your personal data, or request that we transfer a copy of your personal information to another party, please contact Denim&Lion in writing using the details in the section Contacting Us Regarding Your Personal Data.

You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it.

Contacting Us Regarding Your Personal Data

If you have any questions about this privacy notice, or how we handle your personal information, please contact us on:

32 Triq Luigi Ellul ATD H'Attard Malta

Alternatively, you can email:


You have the right to make a complaint at any time.