SARAH FALZON

My personal goal was to create a piece that Levi’s would ultimately hang proudly in their store and sell as if it were one of their own. Inspiration behind my jacket was the brand itself; I wanted to customise it in a way that would compliment this iconic piece whilst keeping true to the brands effortless cool style. Whilst studying the brand there were a few things that became clear to me - this was a company that has been telling a story for years now and they have created a certain look and feel to their apparel that has made their customers loyal to them for years. I wanted to customise my jacket in the same way their designers would, which was a big task for me to take on in making sure I get it done right.

DENIM&LION
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