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Effective Date: 20/07/2024

1. Introduction
Welcome to Denim and Lion. We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you visit our website and participate in our loyalty program.

2. Data Controller
Denim and Lion is the data controller responsible for your personal data. If you have any questions about this policy or our data protection practices, please contact us at:

3. Information We Collect
We may collect and process the following data about you:
•    Personal Identification Information: Name, email address, phone number, and        address.
•    Account Information: Username, password, and preferences.
•    Transaction Information: Purchase history, payment details, and delivery information.
•    Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system, and platform.
•    Usage Data: Information about how you use our website, products, and services.
•    Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

4. How We Collect Your Data
We use different methods to collect data from and about you, including:
•    Direct Interactions: You may provide data when you fill in forms or correspond with us by post, phone, email, or otherwise.
•    Automated Technologies: As you interact with our website, we may automatically collect technical data about your equipment, browsing actions, and patterns.
•    Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties, including analytics providers, advertising networks, and search information providers.

5. How We Use Your Data
We will only use your personal data when the law allows us to. Most commonly, we will use your data in the following circumstances:
•    To provide and manage your access to our website and loyalty program.
•    To manage payments, fees, and charges.
•    To manage our relationship with you, including notifying you about changes to our terms or privacy policy.
•    To administer and protect our business and this website.
•    To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.
•    To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences.
•    To make suggestions and recommendations to you about goods or services that may be of interest to you.

6. Legal Basis for Processing
We will process your personal data based on the following legal grounds:
•    Consent: Where you have given us explicit consent to process your data.
•    Contract: Where processing is necessary for the performance of a contract with you.
•    Legal Obligation: Where processing is necessary for compliance with a legal obligation.
•    Legitimate Interests: Where processing is necessary for our legitimate interests or those of a third party, provided your interests and fundamental rights do not override those interests.

7. Sharing Your Data
We may share your personal data with the following parties:
•    Service Providers: Companies that provide services to help us with our business activities. 
1.    Piggy Netherlands BV is our “Levi’s® Red Tab™” loyalty program service provider. Privacy agreement.
2.    PayPal (Europe) S.a.r.l. et Cie, S.C.A is our payment service provider. Privacy policy.
3. Ltd is our website service provider. Privacy Policy 
•    Legal Obligations: If required to do so by law or in response to valid requests by public authorities.

8. International Transfers
Your data may be transferred to and processed in countries outside the European Economic Area (EEA). We ensure appropriate safeguards are in place to protect your data in accordance with GDPR.

9. Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way.

10. Data Retention
We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

11. Your Legal Rights
Under GDPR, you have the following rights:
•    Right to Access: You have the right to request copies of your personal data.
•    Right to Rectification: You have the right to request correction of any inaccurate data we hold about you.
•    Right to Erasure: You have the right to request the deletion of your personal data.
•    Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data.
•    Right to Data Portability: You have the right to request the transfer of your personal data to another party.
•    Right to Object: You have the right to object to the processing of your personal data.
If you wish to exercise any of these rights, please contact us at [Contact Information].

12. Cookies
Our website uses cookies to distinguish you from other users. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

13. Changes to This Privacy Policy
We may update this policy from time to time. We will notify you of any changes by posting the new policy on this page and, if the changes are significant, by notifying you through email or a notice on our homepage.


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